Carda

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Overview

We drove a 60% increase in enrollment volume for Carda Health's virtual senior program in just 3 months.

Carda Health needed to attract seniors to their 100% virtual program, which didn't align with typical senior preferences. We streamlined their digital enrollment process and implemented custom event tracking for optimization. Through comprehensive A/B testing of ads, messaging, and landing pages, we identified the perfect combination of creative elements and targeting that seniors actually responded to.

The Results

↑60%

Enrollment volume increase over 3 months

↑10x

Spend with flat CPA the whole way

three bottles of liquid sitting next to each other

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